Snapchat has largely ignored emerging-market economies in favor of North America and Europe, where the big ad dollars are, a strategy that will be tested when Snap Inc. reports its first quarterly earnings since its IPO.
http://on.wsj.com/2qi768N
Monday, 8 May 2017
Snapchat Leaves It to Rivals to Connect the Developing World
Snapchat has largely ignored emerging-market economies in favor of North America and Europe, where the big ad dollars are, a strategy that will be tested when Snap Inc. reports its first quarterly earnings since its IPO.
http://on.wsj.com/2qi768N
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