When Snap Inc. markets its IPO, it will be touting more than its virtual-messaging service: Its bankers and executives also plan to portray its founder as a visionary who can evolve the service into a content powerhouse.
http://on.wsj.com/2hsItNz
Thursday, 29 December 2016
Snap's IPO Pitch to Tout Service as 'the Next Facebook'
When Snap Inc. markets its IPO, it will be touting more than its virtual-messaging service: Its bankers and executives also plan to portray its founder as a visionary who can evolve the service into a content powerhouse.
http://on.wsj.com/2hsItNz
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