Google has acquired FameBit, a startup that helps advertisers find digital influencers for potential branded content deals. The takeover by Google, which owns YouTube, is designed to bring more revenue into online video.
http://on.wsj.com/2dZBlaX
Tuesday, 11 October 2016
Google Acquires FameBit to Increase Branded Content Deals
Google has acquired FameBit, a startup that helps advertisers find digital influencers for potential branded content deals. The takeover by Google, which owns YouTube, is designed to bring more revenue into online video.
http://on.wsj.com/2dZBlaX
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